Expand “Macao Street”, boost the local tourism economy

1.The number of exhibitors in “Macao Street” increases by more than 10% over the previous year. Exhibitors promote and sell a variety of preferential tourism products including “Stay, Dine and See Macao” andHighlight Tours, so that participants can explore the culture and history of Macao as well as “Tourism +” elements, which drives spending in communities, leading to further recovery of the tourism and related industries.

2.Macao’s hotel industry has set up a large-scale customized pavilion in the “Macao Street” for the first time to promote hotel products and services, so as to strengthen exchanges and cooperation among the hotel industry partners, steering the local tourism development towards diversification.

3.Exhibitors from the tourism enterprises of Guangdong-Hong Kong-Macao Greater Bay Area has pre-matched the travel agencies from Macao to co-develop “multi-destinations itineraries” travel products,to attract buyers to purchase “Macao +” Greater Bay Area travel products.

Promote cultural tourism development, integrate “tourism + culture and creativity”

1.The “Cultural and Creative Shops” allow exhibitors to display creatively designed products.

2.The popular “Mak Mak Pavilion” makes a comeback, in which local cultural and creative enterprises are invited to promote and sell tourism products made with the theme of Macao’s tourism mascot “Mak Mak”. Leveraging on the brand-new and positive tourism image of “Mak Mak”,it deepens the cross-segment integration of tourism and cultural and creative industries and extends the added value of cultural tourism by stimulating emerging consumption.

3.The “Mak Mak, your Tour Guide in Macao” Lucky Draw in the pavilion has a lot of wonderful prizes for you!

Strengthen the “Cloud series”, integrate online and offline exhibitions

1.The 9^th MITE fosters tourism synergy by connecting international tourism industry under a hybrid format via online introduction of destination tourism resources and live interaction of audience in “Cloud Live Promotion” session, to be also live streamed on the official website.

2.For exhibitors to expand the traditional sales channels of tourism products, they may further distribute and promote their products and brands in “Cloud Live Broadcast” within fluential streamers from the Mainland China and Macao on well-known e-commerce platforms, making full play on e-marketing.

3.Optimize the Pre-scheduled Appointment System by extending the “Cloud B2B” period from 2 days to 14 days, allowing more time for exhibitors and buyers to explore cooperation opportunities.

4.“Cloud contract-signing” allows exhibitors who have confirmation or intention of agreement derived from the business matching, exerting MITE’s role as the platform to facilitate trade promotion.

Promote inheritance, innovation and exchange of gastronomy via “City of Gastronomy” culinary demonstration

1.The 9^th MITE invites famous chefs from Macao, Shunde, Chengdu and Yangzhou to demonstrate their culinary skills, share expertise and interact with the visitors who may appreciate the long history of food culture and culinary art of the “Creative City of Gastronomy” up-close.

2.In addition, the 9^th MITE continues to set up a “Gastronomy Pavilion”, where local catering outlets offer a variety of Macao specialties to visitors, show casing Macao’s recognition as the Creative City of Gastronomy.

Promote “Distinctive Shops”, enhance brand images

1.Since the launch of the “Distinctive Shops Program” in Macao, more than 100 merchants have been recognized as “Distinctive Shops”. The program continuously promotes SMEs to improve their overall service level and brand image, and optimize the business environment in Macao. The Economic and Technological Development Bureau sets up a “Distinctive Shops” Pavilion, consisting of about 20 exhibitors recognized as “Distinctive Shops”, including eateries, pastries and bakeries, as well as souvenirs industry, retail industry, handicrafts, etc. Visitors can learn about the quality services and products, and the stories of their inherited skills.